Master Direccion de Hoteles Internacional - International Hotel Management (Comienzo Diciembre 2011)

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Master Direccion de Hoteles Internacional - International Hotel Management (Comienzo Diciembre 2011)

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POSTGRADO OFICIAL

Presentación:

The international tourism industry requires increasingly better trained professionals in order to manage client demands for quality and innovation. Graduate study at IEDE Business School of Universidad Europea de Madrid therefore represents the opportunity for tourism professionals to receive practical training at a fully accredited institution, recognized nationally and internationally.

After seven years of experience and more than ninety graduates from the Master’s Degree in International Hotel Management, we have received official recognition from the Spanish government through the Autonomous Community of Madrid. We are pleased to present the Fifth Edition of the International Master’s in Hotel Management, which is part of the Accredited Graduate Programs of Universidad Europea de Madrid.

At IEDE Business School and Les Roches International School of Hotel Management we have one objective: to train highly qualified professionals. For this reason, we have created the Master’s Degree in International Hotel Management, comprising both theoretical and practical subjects, aimed at achieving the only bilingual, international, technological and practical program.

Characteristics:

• One of the best accredited Master's Degree in International Hotel Management in the tourism sector, with the collaboration of Les Roches International School of Hotel Management (Switzerland), the benchmark for tourism schools worldwide.
• The possibility of work experience at international hotels, drawing from the network of contacts at Les Roches and Universidad Europea de Madrid. IEDE Business School provides support throughout this selection process, placing its students in nacional and international internships. Through these they acquire the experience that will open up a world of opportunities to them.
• The only bilingual, multi-campus, Spanish-Swiss Master’s program.
• Excellent management training program in the tourism and hotel management sector, endorsed by experts and managers worldwide who, furthermore, share their experience as members of the program’s faculty.
• Custom-designed methods that foster the development of professional abilities and essential management skills.
• The Master's Degree in International Hotel Management is different not only due to its official, practical and highly
professional nature, but also because it carries the guarantee of Universidad Europea de Madrid and Les Roches
International School of Hotel Management.

Destinatarios:

STUDENT PROFILE:
The official Master's Degree is designed for students with a Bachelor’s Degree (or equivalent) from an accredited institution and for those seeking a career in international hotel management.

The most common fields of previous study are: tourism, business, economy, law, communication and languages.


Objetivos:

MASTER GRADUATE PROFILE
At the end of the course, after passing the program's evaluations, the students are awarded the Master’s Degree in International Hotel Management from IEDE Business School of Universidad Europea de Madrid and Les Roches International School of Hotel Management.


· Temario:

Temario:

Module I: Hospitality Business Management I (Madrid)
• Strategic Management
• Room Division Operations
• Hospitality Financial Management I
• Hospitality Marketing I
• Information Technologies
• Human Resource Management
• Quality Control and Customer Relations
• Food & Beverage Management I
• Professional Contacts

Module II: Hospitality Business Management II (Madrid)
• Business Plans
• Room Division Operations II
• Hospitality Financial Management II
• Hospitality Marketing II
• Information Technologies II
• Case Study
• Food & Beverage Management II
• Professional Contacts

Module III: Final Project (Madrid)

Module IV: Expert Food & Beverage Management (Les Roches, Switzerland)
• Nutrition and Dietetics
• Culinary Concepts
• Restaurant Management
• Kitchen Operations
• Bar Service, Wines and Beverages
• Food and Beverages for Banquet Services
• Event Management

Module V: Internship 500 hours

Professional contacts and special activities:
• Visits to hotel chains: Hotel Melia Fénix (Madrid), Hotel Quinta de los Cedros (Madrid), Hotel Hesperia Madrid, Hotel El Molino de Alcuneza (Sigu&nº776;enza), Room Mate, ME Madrid, Hotel Puerta de América, etc.
• Discussions and meetings with hotel managers and sector professionals.
• Visit to the International Tourism Trade Fair, FITUR.
• Free attendance to all conferences and seminars organized by Universidad Europea de Madrid (Marketing, Entrepreneurship, Tourism Technology & Communication, etc.).
• Special Module “Invictus”, learning New Management Skills from MAKEATEAM
• Restaurant training with expert and consultants in tradicional and creative cuisine.
• Enology training to be able to design creative wine lists, a new trend in the restaurant sector.

FINAL PROJECT
The third Module consists of a Final Project in which students define and present their news business ideas. Projects are evaluated in a comprehensive way, looking for a student’s ability to apply the content and skills learned in Modules I and II, as well as innovative aspects in his/her proposal.

The Final Project also tests a student’s communication skills, since he/she must show conviction in explaining and defending the Project before an Oral Defense Committee. Both the griten and oral presentations must be done in English.

The scheduling of this Final Project —in the third Module— is crucial, given the international components of the Master’s program.

INTERNSHIPS
Both, national and international internships are offered. This period comprises 500 hours mandatory of practical training in a Spanish or international hotel by virtue of an educational agreement with Les Roches International School of Hotel Management and several hotel chains.

Internship schedules will be determined on a case-by-case basis, depending on the industry offers.


· Duracion: 90 ECTS

· Fechas/Horarios:

Schedule:

From October 2011 to June 2012, as follows:

October 2011 through March 2012 at IEDE Business School, La Moraleja Campus of Universidad Europea de Madrid
Part-time program: Monday through Thursday, 16.30 to 21.30h. Friday: special timetable for extra academic activities, professional contacts, languages, case studies, visits, seminars, discussions, etc.

March 2012 through June 2012 at Les Roches International School of Hotel Management (Switzerland)
Full-time program: Nine months of classroom education (Modules I through IV) 500 hours of internship


· Lugar de impartición: Campus La Moraleja, Alcobendas. Madrid