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Master in Foreign Trade & International Marketing (Presencial en Barcelona)
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Master in Foreign Trade & International Marketing (Presencial en Barcelona)
Centro Formativo :
INSA
País :
España
E-mail :
No hay e-mail de contacto
Precio :
3.900 Euros
Modalidad :
Presencial. 
SemiPresencial. A Distancia. On Line.
Opinión usuarios :
(0 opiniones)
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Valoración de TuMaster
“Si quieres dedicarte al marketing internacional este es tu master”
Por Laura Alonso
Información de la institución
La Escuela de Negocios, Marketing y Comunicación Insa, apareció en el año 1986 para formar a profesionales altamente cualificados en estos ámbitos que pudieran dar respuesta a las necesidades de un mercado laboral cambiante y con demandas muy específicas. Desde entonces han pasado por sus aulas unos 10.000 alumnos que ahora ejercen sus profesiones en 50 países diferentes.
Modalidad de impartición
El Master in Foreign Trade and International Marketing se imparte de manera presencial.
Ciudad
En Barcelona.
Número de horas
300 horas.
Valoración del programa
Este Master in Foreign Trade and International Marketing pretende formar a sus alumnos para que se conviertan en expertos tanto el mercado nacional como en el internacional, conociendo todos los aspectos relacionados con la exportación en una empresa y con las herramientas necesarias para llevar a cabo campañas de marketing a nivel internacional.
Dirigido a
A titulados y profesionales del sector que quieran dirigir su carrera profesional a este ámbito y que deseen seguir ampliando sus conocimientos para obtener una mayor proyección profesional.
Empleabilidad
Este master puede abrirte las puertas a puestos como director de proyectos a nivel europeo, director de exportaciones, consultor de proyectos internacionales o director del departamento de ventas internacional de una empresa.
Salario esperado
Ejerciendo un puesto de responsabilidad como el de director o responsable de departamento el sueldo puede rondar los 30.000 ó 36.000 euros al año.
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Comentarios sobre MASTER IN FOREIGN TRADE & INTERNATIONAL MARKETING (PRESENCIAL EN BARCELONA)
Master in Foreign Trade & International Marketing (Presencial en Barcelona)
· Comentarios:
OBJECTIVES:
Learn the knowledge to be an expert inoperations in international markets, knowing all related with the export department in the company and being able to design and carry out the strategic marketing campaign for its international process.
METHODOLOGY:
- The methodology is based in an active learning and continuous practices. The efficient and good training it is the result of good relationship among the students and an adequate work
- The teacher’s teams are formed by professionals in active.
· Temario:
International marketing and exporting
Influence of distance and time. The nature of international marketing. Export marketing planning and strategy: The export sales plan. Potential benefits from export marketing. International trade theories. Export behaviour theories. Export motives. The development of export in the firm: Export selling techniques, Tables of countries, statistics, codes and currencies..
International Trade: Better importing
The import sales plan. Product sourcing and evaluation suppliers. Timing of deliveries. Import licensing.
The international environment
Economic forces. Socio-cultural environment. Political/legal environment. Competition.
Export market selection: definition and strategies
Market definition and segmentation. Export market expansion strategies. Sources of information. Export marketing research. Customs code, EU goods circulation and transit
Export market entry strategies:
Entry as strategy. Factors influencing. Selecting the entry mode: joint-venture, franchising, licensing. Using free trade areas. International contracts: distribution, technology transference
Export entry modes
Indirect export. Direct export. Market exporting.
Nonexport entry modes
Alternative modes of entry. Manufacturing facilities. Assembly operations. Strategic alliances.
The export order and physical distribution
Handing the export order. Physical distribution: logistics. Structure of international physical distribution. Incoterms. Guarantee and Security. Customs relief’s: export and import documentation.
International Transport
Transit packaging, marking and labeling. Maritime transport. Aerial transport. Transport by truck. Transport by train.
International financing and methods of payment
Export financing methods/terms of payment. Payment/financing procedures: cash in advance open account, bills of exchange. Export credit insurance: letter of credit. Counter trade. Services contracts: factoring, forfaiting, leasing. VAT and exports.
Strategic Options of the Company in the International Markets
Positioning. New Markets. Global Markets. M.I.S. (Marketing Information System). Market Segmentation and Target Markets. Consumer Markets and Buyer Behaviour. Business Markets and Business Buying Behaviour. Dealing with the Competition
The Market Research at an International Level
Marketing Research. Market Intelligence: Information is Power.
The International Policity of the Product
The International Policy of the Product. Product Lines and Brands. The Marketing of Services.
Pricing Policity
Pricing Policy. Pricing decisions. Pricing Strategies.
Global Sourcing
The distribution in the International Sales. Distribution: Marketing Channel. Retailing, Wholesaling and Market Logistics.
The Direction Of International Sales
The direction of International Sales. The Sales Force.
International Communication
The International Advertising. The International Promotion. Promotion and Marketing Communication. Integrated Marketing Communications. Advertising. Direct and On-line Marketing
International Marketing Planning
International Marketing Planning. Strategic Marketing Planning.
Organization, Coordination and Control of International Marketing
The Organization and control of the International Marketing. Marketing Audit: Organization, Coordination and Control.
· Duracion: 300 horas
· Fechas/Horarios:
- Viernes de 18:00 a 21:00 y Sábados de 9:00 a 14:00
- Martes a Jueves de 19:00 a 22:00
Fecha inicio: 01-mar-11
Fecha fin: 01-mar-12
· Lugar de impartición: Barcelona
· Comentarios:
OBJECTIVES:
Learn the knowledge to be an expert inoperations in international markets, knowing all related with the export department in the company and being able to design and carry out the strategic marketing campaign for its international process.
METHODOLOGY:
- The methodology is based in an active learning and continuous practices. The efficient and good training it is the result of good relationship among the students and an adequate work
- The teacher’s teams are formed by professionals in active.
· Temario:
International marketing and exporting
Influence of distance and time. The nature of international marketing. Export marketing planning and strategy: The export sales plan. Potential benefits from export marketing. International trade theories. Export behaviour theories. Export motives. The development of export in the firm: Export selling techniques, Tables of countries, statistics, codes and currencies..
International Trade: Better importing
The import sales plan. Product sourcing and evaluation suppliers. Timing of deliveries. Import licensing.
The international environment
Economic forces. Socio-cultural environment. Political/legal environment. Competition.
Export market selection: definition and strategies
Market definition and segmentation. Export market expansion strategies. Sources of information. Export marketing research. Customs code, EU goods circulation and transit
Export market entry strategies:
Entry as strategy. Factors influencing. Selecting the entry mode: joint-venture, franchising, licensing. Using free trade areas. International contracts: distribution, technology transference
Export entry modes
Indirect export. Direct export. Market exporting.
Nonexport entry modes
Alternative modes of entry. Manufacturing facilities. Assembly operations. Strategic alliances.
The export order and physical distribution
Handing the export order. Physical distribution: logistics. Structure of international physical distribution. Incoterms. Guarantee and Security. Customs relief’s: export and import documentation.
International Transport
Transit packaging, marking and labeling. Maritime transport. Aerial transport. Transport by truck. Transport by train.
International financing and methods of payment
Export financing methods/terms of payment. Payment/financing procedures: cash in advance open account, bills of exchange. Export credit insurance: letter of credit. Counter trade. Services contracts: factoring, forfaiting, leasing. VAT and exports.
Strategic Options of the Company in the International Markets
Positioning. New Markets. Global Markets. M.I.S. (Marketing Information System). Market Segmentation and Target Markets. Consumer Markets and Buyer Behaviour. Business Markets and Business Buying Behaviour. Dealing with the Competition
The Market Research at an International Level
Marketing Research. Market Intelligence: Information is Power.
The International Policity of the Product
The International Policy of the Product. Product Lines and Brands. The Marketing of Services.
Pricing Policity
Pricing Policy. Pricing decisions. Pricing Strategies.
Global Sourcing
The distribution in the International Sales. Distribution: Marketing Channel. Retailing, Wholesaling and Market Logistics.
The Direction Of International Sales
The direction of International Sales. The Sales Force.
International Communication
The International Advertising. The International Promotion. Promotion and Marketing Communication. Integrated Marketing Communications. Advertising. Direct and On-line Marketing
International Marketing Planning
International Marketing Planning. Strategic Marketing Planning.
Organization, Coordination and Control of International Marketing
The Organization and control of the International Marketing. Marketing Audit: Organization, Coordination and Control.
· Duracion: 300 horas
· Fechas/Horarios:
- Viernes de 18:00 a 21:00 y Sábados de 9:00 a 14:00
- Martes a Jueves de 19:00 a 22:00
Fecha inicio: 01-mar-11
Fecha fin: 01-mar-12
· Lugar de impartición: Barcelona
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