Master in Marketing Management en Barcelona
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ESERP Business School, Fundación Universitaria
“Study a Master in Marketing Management in Barcelona”
Por Ana Rodríguez
With 25 years of teaching experience, ESERP is a nationally and internationally renown Business School, whose campuses can be found in Madrid and Barcelona. It counts with association agreements not only with other Spanish schools, but also with some of the most important business schools worldwide.
Highly qualified personalities form its executive team, including experts in economy, culture or science, among others. ESERP has also published several specialized articles in important magazines, published by publishing houses of renown, such as Planeta, Deusto or Mc Graw Hill.
The master is classroom-based.
Students can attend their classes in Barcelona.
60 credits.
October - June
Mo & Wed: 7pm to 10pm
Friday: 5pm to 10pm
Those students who attend the Master in Marketing Management will acquire high organizational skills and strategic and directive abilities. They will have the capacity to adapt to technological innovations and changing environment , as well as to create new strategic & operational plans. Furthermore, students will determine problems, analyzing them to reach the best solution, considering all possible variables. Besides, students will learn to be open-minded to economical, cultural and social changes and carry out different responsibilities.
Students will learn abilities and tools to take decisions in the enterprise, business and organization environment. Thus, they will analyze market’s globalization, sociological variables, etc.
Those student who finish the program accurately will receive the following accreditations:
- CAMILO JOSÉ CELA Master en Administración y Dirección de Empresas, especialidad en Dirección General - Management. (Own degree).
- ESERP Private Master in Business Management degree.
- INSTITUT INTERNATIONAL DE COMMUNICATION DE PARIS* - Private Master in Business Management Degree.
*To get this, students must complete those academic contents included in the programs of the technological platform.
Consultar con el centroThose interested in taking part in this Master must have a university diploma or an accreditation of at least 3 years professional experience.
After finishing your Master in Marketing Management, you will be able to work in the department of marketing of many companies all around the world.
A professional with a master degree can earn at least between 30,000 and 36,000 Euro per year, depending on his/her experience.
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Enviado a ESERP Business School, Fundación Universitaria por Diana en Fuera de España
· Comentarios:
Objectives:
Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors
Admission:
To have at least one of the following requirements:
• University Diploma or
• Accreditation of 3 years professional experience.
· Temario:
The Marketing Management in the company: organization.
Product Manager: policies design and implementation and Marketing Plan.
Products Strategy and Brand Positioning: globalization and decision making. Competitive Analysis.
Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of the Innovative Products demand. Market Research.
Product quality, logistics and distribution.
Trade Fairs, Conventions and Congresses.
Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
Marketing in Industrial Companies and Service Companies.
Optimization of product margins. Price Policy.
Determining Global Commercial Budgets. Profits Maximization.
Strategic External Analysis: new markets, control of new distribution channels.
Analysis of the Consumer’s Behaviour.
Technological Innovation applied to Marketing.
Branding: managing the brand value. Strategy of brand portfolio.
Markets internationalization and globalization.
Social Responsibility Marketing: strategies.
Balance Scorecard: strategies design for the business management.
Business Game: managerial and executive business simulation.
Final Project: Strategic Business Plan.
(*) Contents, order dates and materials might vary depending on academic schedule changes.
· Duracion: CREDITOS: 60
· Profesorado:
Teaching Staff
ESERP has a teaching staff that is distinguished by their professional experience tested in the several areas that are imparted. This allows the teachers to expose their subjects with full knowledge of the facts, in a real and operational approach. Likewise, teaching staff members are used to imparting sessions, using the most modern pedagogical methods, and they fill high positions in management for the most important national and foreign companies.
Teaching staff members reconcile their teaching role with their business activity, through applied research, publication of books, articles, practical cases and technical notes.
· Titulacion que se obtiene: 1- ESERP
Private Master in Marketing Management degree
2- CAMILO JOSÉ CELA
Own degree, Máster en Administración y Dirección de Empresas, especialidad en Dirección de Marketing-Comercial, (semi presencial modality).
3- INSTITUTO PORTUGUÊS DE ADMINISTRAÇAO E MARKETING DE PORTUGAL*
Private Master in Marketing Management Degree, in collaboration with ESERP Business School
*The student must complete the correspondent academic students contents
corresponding to the programs stipulated in the technological platform.
· Fechas/Horarios:
From October to June
Monday and Wednesday from 19h to 22h or
Friday intensive: 17h to 22h.
· Lugar de impartición: Barcelona
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