Short Course Advanced Certificate in Marketing Design and Strategy Online / Distancia en LSBF. London School of Business and Finance

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One year relevant work experience. It is recommended that you have previous experience studying in English or have completed an English language course.

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The Advanced Certificate in Marketing Design and Strategy from London School of Business and Finance, powered online by InterActive, focuses on the marketing mix and advanced strategic implementation of market data. This short online course includes detailed breakdowns of the development and implementation of a business plan; successful brand positioning, presentation, value creation, and how to establish strong market presence. Leer más


Syllabus:

The Advanced Certificate in Marketing Design and Strategy seeks to enable you to:
• Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
• Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
• Apply both qualitative and quantitative models to marketing problems
• Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
• Appreciate what marketing managers do on a day-to-day basis
• Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

You will be formally assessed once during the programme, which will consist of a written report of up to 3,500 words. Completing this assignment to a satisfactory standard is a mandatory requirement

Start studying on the 1st Monday of every month.

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