BA - Bachelor of Arts in Communication & Public Relations (en Inglés) en Barcelona en European University Business School

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Requirements:

- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

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Overview

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics. Leer más


Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

CEO of Montreux Jazz Festival Mathieu Jaton spoke about the uniqueness and authenticity of the festival and about creating cultural bridges. His career advice to students was to be trust themselves and not to lose touch with what makes them happy.


Benefits of Studying a Bachelor's

- International learning environment
that creates multicultural understanding

- Improve communication skills
for more effective leadership

- Visit leading companies
to see how successful companies really work

Lugar de impartición:

en Barcelona

Titulación que se obtiene:

Degree Awarded

A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Start dates: October, February, June & August

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Communication and public relations professionals are vital to both organizations and society as a whole. Consumers are no longer passive audiences, but active participants. This program prepares students to drive companies forward by tapping into new digital techniques that others are slow to adopt.

EU Business School's Bachelor of Arts in Communication & Public Relations program prepares students for a full range of functions across industries within the business arena. Students will gain an understanding of current business trends and challenges, preparing them for a successful career in the ever-changing business world. Leer más


Program Structure

The Bachelor of Arts in Communication & Public Relations is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules covering key managerial concepts, theories and essential tools.


Year 1

Semester 1
(22 CH | 30 ECTS)
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
-Innovative Technology in Business

Semester 2
(22 CH | 30 ECTS)
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking

Semester 3
(21 CH | 30 ECTS)
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Introduction to Public Relations
- Interpersonal Communication in Global Contexts

Semester 4
(21 CH | 30 ECTS)
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Public Relations Research
- Event Management
- Public Relations Strategies, Campaigns & Platforms

Semester 5
(21 CH | 30 ECTS)
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Innovations in Digital Communication
- Mass Media Ethics & Legislation
- Negotiation & Lobbying

Semester 6
(30 ECTS)
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures

Semester 7
(30 ECTS)
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship


To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation


Semester 8
(21 CH | 30 ECTS)
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Social, Company & State Protocol
- Digital Graphic Design & Management
- Media PlanningLeer menos