BA - Bachelor of Arts in Leisure & Tourism Management (en Inglés) en Barcelona en European University Business School

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Requirements:

- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

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Overview

With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry while fostering their capacity for creative, entrepreneurial thinking. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions. Leer más


Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

With over 20 years of experience in hospitality, President of Global Operations at Four Seasons Hotels and Resorts Christian Clerc, offered his optimistic vision of a sustainable travel industry. He advised students how to build and lead a successful global hospitality brand. See the video to find out more.


Benefits of Studying a Bachelor's

- Develop innovative thinking
and a flexible mindset

- Learn managerial skills
to lead teams successfully

- Develop a business personality
to stand out from the crowd

Lugar de impartición:

en Barcelona

Titulación que se obtiene:

Degree Awarded

A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Start dates

- October, February, June & August

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To flourish in the fastest growing industry in the world, our program provides a solid foundation in the theory and practice of tourism management and prepares students for a successful career within the tourism and leisure industry.

EU Business School's Bachelor of Arts in Leisure & Tourism Management program prepares students for a full range of functions across industries within the leisure and tourism arena. Students will gain an understanding of current business trends and challenges, preparing them for a successful career in the ever-changing business world. Leer más


Program Structure

The Bachelor of Arts in Leisure & Tourism Management is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules to equip students with key managerial concepts, theories and tools necessary for any business field. From strategic planning to finance and corporate development, students will become more analytical, creative and independent in their thinking.


Year 1

Diploma of Advanced Studies


SEMESTER 1
(21 CH | 30 ECTS)
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business

SEMESTER 2
(21 CH | 30 ECTS)
- Business Management
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking

SEMESTER 3
(21 CH | 30 ECTS)
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- The Business of Tourism


YEAR 2

SEMESTER 4
(21 CH | 30 ECTS)
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Service Management
- Event Management
- Cultural Heritage

SEMESTER 5
(21 CH | 30 ECTS)
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
- Hospitality Management


YEAR 3

SEMESTER 6
(30 ECTS)
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures

SEMESTER 7
(30 ECTS)
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship


GRADUATION (Requirements)

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

- Research Methods
- Dissertation Seminars
- Final Cases: Business/Specialization?
- Dissertation


DIPLOMA OF ADVANCED STUDIES

SEMESTER 8
(21 CH | 30 ECTS)
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Management in Tourism
- Quality Management
- Leisure & Recreational ManagementLeer menos