Bachelor in Marketing & Communication en Madrid en UNIE Universidad

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Bachelor in Marketing & Communication
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    Madrid - 28015, Madrid

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Academic Requirements:

- General or subject-related secondary school diploma (or equivalent).

Comentarios:

Study for a Bachelor in Marketing and Communication with a curriculum focused on new technologies, future trends, and the development of institutions that generate a positive impact Leer más


When you study for the Bachelor in Marketing and Communication you’ll learn about the various traditional aspects of marketing and communication as well as today’s key disciplines such as corporate social responsibility, communication skills, and market research.

It also has the added value of immersion in the digital universe, new technologies, and the use of neuromarketing and psychology, essential for your incorporation into the working world.

The reality of companies both now and in the future is inconceivable without marketing departments that know exactly how to use digital technologies, either through traditional communication (Outbound Marketing) or digital communication (Inbound Marketing).

This is why, when studying at UNIE, you can be sure that the academic program is designed to meet the demands of the professional market and the digital transformation needs of organizations.


Objetivos:

In the first year you’ll begin with the university core requirement courses that will give you an overview of the different areas covered by marketing, as well as courses related to communication, market research, and psychology.

During the second and third years, you’ll deepen your understanding of marketing as a comprehensive discipline in order to learn how to gauge the cultural context, the changing environment and the challenges of globalization, and the constant coming and going of competitors.

In addition, special attention will be paid to corporate social responsibility, relationship, event planning, corporate communication, managing marketing-related projects, and the dynamics established in a company between the marketing department and the rest.

In the final year, you’ll delve into the digital sphere to further explore the development of strategies for an international audience, and you’ll also have the opportunity to experiment with different business simulators


¿Qué distingue a este curso de los demás?

Comprehensive
- Provides an all-round perspective encompassing corporate aspects and current issues.

Professional Reality
- Eminently practical curriculum closely connected to today''s professional reality.

High Employability
- Marketing profiles will be among the most sought-after professional profiles in Spain.

Forward-looking
- Focus on the latest marketing trends and the use of new technologies.

In addition to your degree
- You’ll also receive a Transmedia Creative Communication certificate to go with your degree.

Lugar de impartición:

en Madrid

Titulación que se obtiene:

Bachelor in Marketing & Communication.

September 2025

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First Year:

- Introduction to Economics
- Communication Theory
- Communication skills in business
- Computer Science applied to Marketing
- Marketing Fundamentals
- Media and Communication
- Business English I
- Psychology applied to Marketing
- Statistics applied to Marketing
- Digital Marketing Leer más


Second Year:

- Sales Communication in New Environments
- Fundamentals of Business Administration and Management
- Product Policy and Branding
- Price Policy
- Fundamentals of Market Research
- Web Technology and Databases
- Distribution Policy
- Promotion Policy
- Business English II
- Data Collection Methods and Information Analysis: Digital Tools for Data Use


Third Year:

- Sales Planning and Negotiation Techniques
- Social Media Marketing and Online Community Management
- Relationship Marketing in New Environments
- Economic and International Environment
- Event Organization, International Relations and Protocol
- Sales Simulation
- Digital Ecosystem and e-commerce/Mobile Marketing
- Communication Project Management
- International Marketing
- Advertising Planning


Fourth Year:

- Management Skills
- Neuromarketing
- Marketing Plan
- Consumer Behaviour and Consumer Sociology
- External Academic Internships
- Creativity and Innovation in New Environments
- Internal Communication
- Corporate Communications Management
- Social Marketing and Corporate Social Responsibility
- Final Degree ProjectLeer menos

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