MBA in Communication & Public Relations en Barcelona en European University Business School

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Admission Requirements*:

- 1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Candidates who wish to apply for the MBA additional qualification with London Metropolitan University, U.K., must have 2 years of professional work experience in addition to the requirements listed above. Leer más

Applicants must also meet one of the following:

- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Comentarios:

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.


Degree Awarded

- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.


Benefits of Studying an MBA

Study cases
- to prepare you for real-world business

Build your network
- and succeed in the global business world

Learn from leaders
- to gain a privileged understanding of leadership in business


Learning Outcomes

This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:

- Explore a marketing plan as a key component of a business plan.
- Present oral and written reports based on experience.
- Discover how mutually beneficial relationships are made in business.
- Support decision-making with cost-volume-profit relationships and incremental analysis.

Lugar de impartición:

en Barcelona

Titulación que se obtiene:

A university MBA degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Start dates: October, January & March

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Program Structure

The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree. Leer más


TERM 1 (18 CH | 23 ECTS)

- Transformational Management & Leadership
This course introduces the knowledge framework of management and how it differs from leadership. It examines in depth the management of processes and management functions, including organizational processes such as planning, organizing, leading, and controlling. Transformational leadership is essential in the fast-paced changing environment and students will analyze the four key elements: idealized influence, inspirational motivation, intellectual stimulation and individual consideration.
3 CH | 4 ECTS

- Organizational Behavior
An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.
3 CH | 4 ECTS

- Financial Reporting & Analysis
An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals. The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.
3 CH | 4 ECTS

- Marketing in a Digital World
The course focuses on the shift of power toward the customer and on creating and capturing customer value and trust. The course also dives into understanding new customers – Gen Y and Gen Z, which are the current and next frontiers for marketers. It demonstrates how to connect with customers and discover their wants and needs, as well as examining methods for identifying new customers, market segments and target groups and for successfully communicating a product’s value proposition.
3 CH | 4 ECTS

- Data Analysis for Managers
This course is designed to introduce the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data- based management solutions. In this course, students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty. Students will explore the most important theories and practical applications of data mining, data assembly and data assessment. This course will encourage students to examine different cases critically emphasizing the role of data in drawing conclusions.
3 CH | 4 ECTS

- Negotiation
The seminar focuses on the need for negotiation skills, which arises whenever joint decision making is necessary. It develops student confidence in their negotiation skills, abilities, and enables them to become better decision-makers with clear goals and objectives. A unique element of the seminar is that students experience the interaction of need, compromise, and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.
1 CH | 1 ECTS

- Consulting Lab
This seminar provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. Students will work in teams on a project operating much like a consultancy firm. Using a consultative approach, students will be facing decision-making situations, and learn how to successfully present the consultancy project to the clients.
1 CH | 1 ECTS

- Crafting Your Future I
This two-part personal and professional development program prepares MBA students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal-setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.
1 CH | 1 ECTS


TERM 2 (21 CH | 27 ECTS)

- Corporate Finance
This course covers the source, uses and management of corporate finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.
3 CH | 4 ECTS

- People & Talent Management
This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. The 21st century brings new challenges to the field of Human Resources (HR), owing to changing employee–employer relationships and changing employee expectations. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.
3 CH | 4 ECTS

- Global Economics for Managers
International managers in industry and organizations need a comprehensive understanding of how economic, environmental, social and political change impact their work and decision making. This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation.
3 CH | 4 ECTS

- Strategy & Decision Making
The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.
3 CH | 4 ECTS

- Management Information Systems
This course provides a comprehensive overview of the functions, costs, and implications inherent in the use of Information Systems and technology today. Students explore how companies make the most of their investment for managing and tracking data as well as communicating both internally and externally at a time when global issues have led to rapid, unprecedented change, forcing companies and individuals to adapt to professional work conditions via an ever-increasing reliance on computer systems and technologies.
3 CH | 4 ECTS

- Communication for Success
This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.
1 CH | 1 ECTS

- Legal Issues & Business Ethics
As businesses are increasingly required to adapt their strategies to meet ethical standards, a sound understanding of the legal complexities of such issues is essential. Businesses today must embrace a plethora of ethical issues and practices or risk expensive litigation or damage to their reputations. This short seminar introduces the concept of ethics and the growing demands made on businesses. Then it enumerates some issues where law and ethics intersect in business issues, such as the concept of stakeholder capitalism; IPR and access to medicines; and data protection and privacy. Finally, the course discusses a few case study examples that highlight the issue.
1 CH | 1 ECTS

- Crafting Your Future II
This two-part personal and professional development program prepares MBA students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal-setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.
1 CH | 1 ECTS

- Business Strategy Simulation
The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.
3 CH | 4 ECTS


TERM 3 (15 CH | 20 ECTS)

- Public Speaking & Public Communication
Focusing on oral communication skills, this course teaches how to adapt messages to specific audiences and use language effectively. Students examine and evaluate communication styles and learn to deliver messages verbally and non-verbally with confidence. Other topics include active listening, handling question and answer sessions, how to give impromptu speeches and speech writing.
3 CH | 4 ECTS

- Public Relations
The meaning, origins and scope of the management and communication function of public relations are addressed. Students master the concept of public relations by using cases to analyze specific tasks and responsibilities and examine the application of public relations in corporate, governmental and non-profit sectors.
3 CH | 4 ECTS

- Organizational Communication
Effective internal, organizational communication is key to achieving objectives and integral to developing a company’s vision and mission. Emphasis is placed on employer-employee relationships, two-way communication, communication tools for socialization and motivation, message construction and internal events. Students also explore how formal and informal internal communication networks can be used to the benefit of all as well as to further and deepen key concepts in the organization’s strategy.
3 CH | 4 ECTS

- Mass Media Strategy, Planning & Media Law
The course examines how to define the most suitable advertising strategy and media using a range of cases and examples. Students develop a deep understanding about how to build effective brands. It also provides them with a clear overview of mass communication law, so that, as practitioners, they will act within the accepted parameters and norms. Students will finish the course with a firm understanding of the legal implications in media strategy and crisis management.
3 CH | 4 ECTS

- Practical Applications in Public Relations
This course looks at public relations as a function that identifies problems and opportunities, selects priorities, develops strategies and executes programs through a step-by-step approach. Students acquire a clear set of guidelines and learn how to create a public relations campaign. Cases are used to illustrate the application of these principles in real situations.
3 CH | 4 ECTSLeer menos