Master in Digital Marketing. 100 % English en Barcelona en ESIC Barcelona

Dirigido a:

Class profile:
Heads of advertising and communication
Online marketing managers
Community managers and Online reputation managers
Marketing managers and Product managers
Heads of technology
Heads of Internet and electronic commerce
Business development professionals
Agency professionals and interactive consultants
Relationship marketing professionals
Heads of SMEs

Comentarios:

The Master in Leer más Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.

Methodological criteria:

Personal development of students. International learning experience. Corporate learning experience. Guaranteed networking. Virtual classroom. Real projects from real brands. Final Project.

Lugar de impartición:

en BarcelonaLeer menos

Digital marketing strategy in a digitalized world
Unit 1.1 Integrated digital marketing strategy
Design and creation of a Digital Marketing Plan in a business strategy within a company
Return On Investment Analysis in a Digital Marketing Plan
Empowering Creative Thinking
Return On Investment Analysis in a Digital Marketing Plan
Unit 1.2 digital consumer behaviour across cultures
Digital customer journey and purchasing behaviour model
Empowering Creative Thinking
Fundamentals of customer analysis and segmentation
Digital planning and management of customer relationship
Basic consumer behaviour, technological trends and their impact on consumers
Empowering Creative Thinking

Web & Mobile marketing across environments: SEO & ASO
Unit 2.1 Architecture and web design in different environments
Management and Development of digital projects
Web usability and mobile web
Empowering Creative Thinking
Web usability and mobile web
Unit 2.2 search engine optimization (seo) - languages, territories and habits.
Search Engine Optimization Funtamentals
SEO keyword research
SEO Copywriting
SEO audit
OFF-PAGE SEO: Link building and SEO campaign performance analysis & optimization
Mobile Apps & ASO (ENG)
Unit 2.3 Web analytics
Web Analytics: how to measure and optimise the critical processes of a website (+mobile analytics)
Workshop - Digital Entrepreneurship

Leer más SEM & lead generation media
Unit 3.1 Global SEM performance metrics and analysis
Search Engine Marketing (SEM): fundamentals, options and key points of a SEM strategy
Development and Application of SEM Strategy
Advanced options for the management and optimisation of Google AdWords campaigns. Report analysis and innovations
Adwords Editors VS Google Adwords: differences between interfaces and implementation of campaigns
Advanced strategic configurations of Google AdWords campaigns and other SEM actors
Unit 3.2 Lead generation and nurturing
E-mail Marketing (ENG)
Affiliate Marketing (ENG)
Workshop - Digital Business Model Generation
Inbound Marketing & Branded Content (ENG)

Global and local social media
Unit 4.1 Social media strategy and online reputation across cultures
Design and planning of a social media strategy
Social networks applied to corporate communication: ORM & Social Listening
Planning of Social Ads' campaigns in FB + Instagram and Twitter
Trends and Innovation in Social Media: Pinterest, Snapchat, Spoty & WhatsApp
Unit 4.2 Global and local social media application
Facebook (ENG)
Instagram (ENG)
Workshop Agile project Management
Twitter: Strategy and application (ENG)
LinkedIn (ENG)
Youtube and video strategies
Blog (ENG)

Media planning & creativity
Unit 5.1 Global display, performance metrics & analysis
Strategy and Media planning (included in Mobile)
Workshop: Marketing Automation, A.I & Machine Learning
Metrics and analysis of results of investment in digital media
Display (ENG)
Programmatic purchase
Legal aspects of digital marketing, advertising and content
Unit 5.2 Creative digital media
Main techniques used to create and optimise Landing Pages
Creativity in Copywriting and Art
Digital TV (ENG)

E-Commerce
Unit 6.1. E-commerce strategy
Strategic Plan for Electronic Commerce
Omnichannel & digital shopping experience
E-Commerce as an opportunity for internationalization
Unit 6.2 Creation and development of ecommerce across borders
Technological Solutions to create an online store
How to achieve and increase client sales Electronic Commerce
Online paid media and mobile ecommerce.
Workshop: Big Data applied to marketing
Logistics and customer service as key moment in the client's experience
E-Commerce performance: financial analysis in electronic commerce
Amazon: The ecosystem & how to sellLeer menos