Master in Events Organization, Protocol and Business Tourism (MICE) Online en Ostelea Tourism Management School

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The Master is designed for university graduates or professionals with at least 3 years of background. Language certification or interview in English.

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The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Leer más

Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE):

Executive Skills
•Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.
•Real-time clases: Methodology guided by the proffesors, conferences and synchronous sessions (in real-time) or asynchronous
•Same professors as in the clasroom: Development of the necessary program contents, but adapted to online methodology
•Business Game: The program applies a learning methodology based on business simulations, involving the challenge of understanding strategic planning through practice and execution within a context that is a highly realistic reflection of the real world
•Academic Faculty: Highly respected lecturers, consultants specializing in the launch and implementation of tourism companies in national and international markets


Objectives:

NSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions.

Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.

SUSTAINABLE INNOVATION AND MANAGEMENT

Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.

GLOBAL VISION

Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.

TRAINING EXECUTIVES

Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.

DEVELOPMENT OF STRATEGIC PLANS

Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).

Titulación que se obtiene:

Titulación propia.

Inicio: Open Intake 2018

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Módulo 1 : Introductory Module
•Challenges in Event organization: 2 ECTS

Módulo 2 : Structure and Finance of the Tourism sector
•Strategic framework of the company and Business Tourism: 3 ECTS
•Finance and strategic management, accounting and budget management of an event: 3 ECTS

Módulo 3 : Talent Management and Innovation Leer más
•Intellectual capital and talent management, innovation and the entrepreneurial mindset. Creativity: 4 ECTS
•Branding workshop: 2 ECTS

Módulo 4 : Event Management
•Global conceptualization of events: 5 ECTS
•Event Management and Production: 5 ECTS
•Themed events: Music-Gastronomy-Sports. Personal Events (Wedding and other family events). Congresses and Symposiums: 10 ECTS

Módulo 5 : Protocol
•Tutorising professional training: 5 ECTS

Módulo 6 : Marketing
•International marketing and experience management for events and business Tourism companies: 5 ECTS
•Communications and PR as an event brand: 4 ECTS

Módulo 7 : Master's Thesis
•Master's thesis: 12 ECTSLeer menos