Master in Events Organization, Protocol and Business Tourism (MICE) en The Ostelea School of Tourism and Hospitality (Marruecos)

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The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Leer más


Reasons for studying the Master’s Degree in Events Planning, Protocols and Business Tourism (MICE) at Ostelea: ?

The Students receive a triple certificate at the end of the Master’s course: a certificate from Ostelea, an official certificate (diplômé d''état) from the Mohammed V university, and an official Bologna-certified certificate (official diploma in accordance with the criteria established by the European Higher Education Area) from the University of Lleida or the Rey Juan Carlos University. ? Organising real events: Master’s students will be in charge of organising events and the school’s protocol.

- Managing your personal brand: The programme helps develop the skills involved with managing your personal brand, which include learning personal marketing and employability techniques that will be of assistance when seeking professional opportunities in Morocco and other countries.
- Extensive programme of visits to trade fairs, events and organisations.
- Business tourism has a lot of potential for improvement in Morocco and is an important source of income for the sector.
- The recovery of European and international economies will allow us to find new opportunities in the sector, which is worth around 20% of tourism worldwide.
- Throughout the year, trade fairs and events will be held to bring together all kinds of sectors and audiences, which will lead to a large amount of both participants and visitors, providing a source of employment, networking and economic growth for the country.
- The MICE programme provides the country with the professionals it needs to lead projects that involve new structures and teams, which are currently underway in the main cities, helping one of the most important sectors with the highest level of investment in the country to grow.


Objectives:

Insight into the MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.
2. Sustainable Innovation and Management. Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.
3. Global vision. Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.
4. Training executives. Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
5. Development of strategic plans. Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).


Professional Careers:

The Professional Careers Service is a department providing support for current and former students which aims to guide and accompany students as they strive to reach new professional goals, as well as adapting their professional expectations and interests to be more closely in line with the employment market.

Professional Careers Service:
- Employment Exchange
- Employment Workshops
- Company Meetings
- Graduate Programme
- Weekly Newsletter
- 4th Year Degree Entrepreneurs Series
- Online Employment Fórum

Professional Opportunities:
- Cultural Events Organization being commissioned by private and public companies or private clients.
- Events organization, design and management, conducting feasibility, profitability and ROI studies.
- Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field.
- Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations.
- Hotel establishments specializing in hosting events such as congresses, conventions and conferences.

Lugar de impartición:

en Rabat y Casablanca.

Titulación que se obtiene:

Qualification:
Students who successfully complete the programme will be awarded the following qualification: ? - Master in Events Organization, Protocol and Business Tourism from the Mohammed V University (diplômé d’état).
- Master in Events Organization, Protocol and Business Tourism from the University of Lleida or from the Rey Juan Carlos University (official diploma in accordance with the European Higher Education Area system).
- Master in Events Organization, Protocol and Business Tourism from the Ostelea School of Tourism and Hospitality. To obtain the certificate granted by a University it is necessary to meet all the requirements stipulated by these institutions.

Start date: October 2016.

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Ostelea’s Master in Events Organization, Protocol and Business Tourism is divided into 5 modules:
- Structure and finance of the tourism sector.
- Talent management and innovation.
- Management of events organization and business tourism companies in global settings.
- International marketing, protocol for events and business tourism. Leer más
- Master’s Thesis.

Within each of these modules, there are several courses in which you will learn about:

Módulo 1: Structure and finance of the tourism sector
- Structure of the global tourism market - 6 Credits - Compulsory
- Finance for the tourism sector - 6 Credits - Compulsory

Módulo 2: Talent management and innovation
- Intellectual capital and talent management - 6 Credits - Compulsory
- Innovation and the entrepreneurial mindset - 6 Credits - Compulsory

Módulo 3: Management of events organization and business tourism companies in global settings
- Strategic management of events and business tourism companies - 6 Credits - Compulsory
- Events organization and business tourism companies: operations, logistics and quality - 6 Credits - Compulsory

Módulo 4: International marketing, protocol for events and business tourism
- International marketing and experience management for events and business tourism companies - 6 - Credits - Compulsory
- Official and business protocol - 6 Credits - Compulsory

Módulo 5: Master’s Thesis
- Master’s Thesis - 12 Credits - CompulsoryLeer menos