Master in Marketing & Digital Communication en Università LUMSA

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Master in Marketing & Digital Communication
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    Via della Traspontina, 21

    Roma - 00193,

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Dirigido a:

Applicants are selected based on their curriculum vitae (CV), possibly supplemented by an entrance test and or interview with the director of the program (for international applicants). Requirements:

A university bachelor degree containing a minimum of 60 ECTS or equivalent comprised in the following fields: communication, marketing, as well as digital and social media management. Leer más
English language knowledge at least equal to B2 level of the Council of Europe's Common European Framework of Reference for Languages. In particular applicants can possess one of the following requirements:
- university qualification awarded in English
- one of the recognized international English language certificates (BEC, CAE, CPE, FCE, IELTS, TOEFL)
- English exam at B2 level (or higher) passed in a university course.
- an interview aimed to assess the English language competency.

Comentarios:

The Master’s Degree in Marketing & Digital Communication provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. Upon completion of this master degree, graduates should be able to:

Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies.
Demonstrate knowledge and competencies of theoretical paradigms and practical techniques for communicating with different targets through traditional and new media.
Develop and assess the effectiveness of traditional, as well as digital and social media marketing and communication strategies.
Analyze and assess the context and implications of the Internet for all major online activities, including: collaboration, interactivity, sharing economies, e-commerce, and networking.
Select and apply current technologies in digital marketing and communication program design, implementation, monitoring, and evaluation.
Apply suitable methods, tools and techniques to create and provide effective digital content.
Graduates of this program may pursue careers in communication and marketing, in consulting and enterprises across different industries, including private, public, non-profit, small- and medium-sized businesses, services, as well as self-employed.

Employment and career opportunity:

Social Media Manager
Digital Communication Manager
Brand Manager
Digital Marketing Manager
New Media Publishing
Social Media Specialist and Consultant
Events Manager
Sponsorship Specialist
Fundraising Specialist

Lugar de impartición:

in Rome

Profesorado:

The faculty is highly qualified and includes both scholars and professionals. Students will be exposed to a variety of teaching and learning methods including traditional and interactive lectures, case studies, seminars, presentations, and group project works. Teaching methods are designed to create a stimulating and highly practical learning environment.Leer menos
Academic year 2024-2025 (First year)

Brand management and media planning
Communication metrics - web analytics and datamining
Web marketing and digital advertising
Business planning and start up or Business models innovation
Corporate Social Responsibility 9 40 Second
Customer Relationship Management and Marketing 6 30 Second Leer más
Project work (Marketing Plan) 3 30 Second
Workshop: Advanced Business English 6 30 First
Theology

Academic year 2025-2026 (Second year)

Digital Public Relations
Digital writing and visual design
Events management
Sponsorship and fundraising
Web design
Project work
(Lab Social Media Management & Web Analytics) or Internship
Second (Project work)
ThesisLeer menos
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