Master in Marketing and Sales Management en Barcelona en EAE Business School Barcelona

Master in Marketing and Sales Management

EAE Business School Barcelona
Tipo : Masters
Modalidad: Presencial en Barcelona
Duración: Créditos ECTS: 70.
Precio:
A Consultar

in Barcelona

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Valoración de TuMaster

Especialízate en marketing y ventas con este master

Por Ainhoa Murgia

Información de la institución

EAE Escuela de Administración de Empresas es un centro de formación superior en management que tiene una experiencia de más de cincuenta años habiendo formado a más de cincuenta y siete mil profesionales y directivos.

Modalidad de impartición

Presencialmente se imparte este Master in Marketing & Sales en Barcelona.

Ciudad

Barcelona y Madrid.

Valoración del programa

La finalidad de esta formación es la preparación de profesionales capaces de desarrollar aptitudes relacionadas con el área de marketing como, por ejemplo, la identificación de las oportunidades, las amenazas y los cambios en el entorno competitivo de la empresa. Obtendrán, además, una vista clara de las oportunidades y de los riesgos de las nuevas tendencias en el área del marketing.

Dirigido a

Consulta con el centro las condiciones para la realización de este Master in Marketing & Sales en Barcelona.

Empleabilidad

Podrás buscar un puesto de empleo en departamentos de marketing de empresas de cualquier sector, así como en departamentos de ventas.

Salario esperado

Anualmente podrás obtener unos ingresos superiores a los 35.000 euros.

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Sede principal del centro

Barcelona
Calle Aragó 55
Barcelona - 08015 , Barcelona
MadridSede principal
Calle Joaquín Costa 41
Madrid - 28002, Madrid

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Exalumnos de Tumaster.com

Dirigido a:

The main objective of the admissions process is to ensure candidates' suitability for the program, by looking at their professional experience and their academic background.

Our aim is for all participants to make the most of the experience we offer through a context in which they may develop a long-term relationship with classmates, lecturers and alumni.

In order to start the admissions process, the form has to be filled in so that EAE's Academic Committee can consider the application. If the decision issued by the Academic Committee for the requested program is positive, the candidate can complete their enrolment.

Comentarios:

Leer más Escuela premiada con el 2º puesto en el ranking MERCO de escuelas de negocios.

The current business environment is evolving rapidly. Globalisation, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organisational aspects that generate corporative value.

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Objectives:

The Master in Marketing & Sales pursues the following aims:

1.DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves:

a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company’s strategic management.

b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.

c) Developing the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios.

d) Controlling the bases of the different marketing mix policies in the company.

2.NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.

3. MANAGEMENT SKILLS: To enable participants to succeed in their professional life:

a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment.

b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value.

c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it.

Career Opportunities:

EAE assesses the competencies that companies value most highly and provides guidance to students in this respect in order to facilitate their employability. The objective is to reach the level of development demanded by the jobs market.
Professional Opportunities:

· Marketing Director
· Commercial Director
· Product Manager
· Brand Manager
· Digital Marketing Manager
· Key Account Manager
· Direct Marketing Manager
· Trade Marketing Manager
· Marketing Technician
· Commercial Technician

Lugar de impartición:

en Barcelona

Profesorado:

Teaching Staff

EAE’s academic faculty the Master in Marketing & Sales is made up of an excellent team of professors, university lecturers and highly respected professionals in this field of knowledge.

The academic faculty members boast a wealth of business experience, working as consultants, senior executives and advisors in both private companies and public institutions.

Thanks to this well-balanced foundation of first-hand experience, participants on the Master in Marketing & Sales acquire real knowledge that is constantly updated, underpinned by a solid academic base.

Programm Director:

Alejandro Alegret

Consultor especializado en Marketing

Doctor en Marketing y Distribución Comercial

Titulación que se obtiene:

DOUBLE DEGREE

Participants who successfully complete the program will receive the qualification of Master in Marketing & Sales from EAE Business School. In addition, students who fulfill the establioshed academic requirements will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona).

In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions.

Start: May / October

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Cronograma de ESTUDIO BARCELONA
MÓDULO 1 - Organizational Management
Business and marketing planning process in organizations
Market research, information management and decision making
Financial impact of strategic decisions
Marketing in digital environments
MÓDULO 2 - Strategic Marketing
Creating value in businesses
Delivering customer value
MÓDULO 3 - Leer más Strategic Market Planning
Sales and marketing strategies
Managing customers and key accounts, new models of business organization
Business strategies for customer-centred marketing
MÓDULO 4 - Final Master Thesis
Final Master Thesis
Minor

Cronograma de ESTUDIO MADRID
MÓDULO 1 - International Marketing Management & Market Globalization
Strategic management of international marketing: Competition and keys to success in global markets
Marketing professional development in a global enviroment
MÓDULO 2 - Strategic International Market Planning
Global markets: research and identification of the value proposal
Creating value in international markets
MÓDULO 3 - Management of Value in Global Markets
Economic and financial management of the strategic decisions of international marketing
Digital marketing in international enviroments
MÓDULO 4 - Go to Market
Delivering value to international customers
Sales strategies and international comercialization
MÓDULO 5 - Internship
Internship
Final Master Thesis
Final master thesis
MinorLeer menos