Postgraduate Grenoble MSc Marketing Management en GISMA Business School

Dirigido a:

• 2:1 undergraduate degree from a recognised university
• English proficiency: TOEFL internet-based:
94 (at least 22 in each band), computer-based: 240, paper-based: 587 or IELTS: 6.5 (minimum of 6.0 in all areas) or Cambridge Proficiency
Exam: A, B, C or Pearson Test of English (PTE):
minimum of 63 or a degree obtained in English or a native English speaker
• 3 essays (300 words each) focusing on your academic and professional experience
• Curriculum Vitae (CV)
• The names of two professional or academic referees
• Working experience is not a requirement

Comentarios:

The Leer más Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. The programme allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This programme is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Free beginner's German classes for all students. Flexible payment plans available!

Lugar de impartición:

En Berlin

Next intake: September 2018.

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YEAR I

Digital Marketing
- Insight into Digital
- IMC and Digital Models
- Digital Analytics
- Content Marketing

Strategic Management
- Strategic Marketing and Planning
- Marketing Psychology and Consumer Behavior
- Brand Management and Product Development
- Managing Marketing
- Qualitative and Quantitative Market Research

Leer más Marketing Management
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Project Management

Core Business Skills
- Corporate Finance
- Accounting
- Intercultural Management
- International Negotiations

Capstone course
- Research Methods for Managers and Integrative Case Study

YEAR II

Final Management Project
- The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.Leer menos