Program of Sports Marketing and Sponsorship Program Online / Distancia en Escuela Universitaria Real Madrid-Universidad Europea

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In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations.

The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessions and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.

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Real Madrid Graduate School. Sports Marketing and Sponsorship Program

Understand how to create an organizational and effective culture within diversity, developing processes of change within sports innovation, energizing teams and resolving conflicts.


¿Por qué estudiar este Programa?


The objective of the program is to train professionals in the world of sports Marketing.

Professional outings
60% of the students of the Real Madrid Graduate School are international, which adds a multicultural experience to the program.
Over 30 different nacionalities in the classroom.
More than 65 Real Madrid executives are part of the faculty of the Real Madrid Graduate School.


Ayudas y Becas

Flexibilidad de pago.
Ayudas al estudiante de alto rendimiento.
Ayudas por continuación de estudios.
Ayudas por simultaneidad de estudios.
Ayudas por tener un familiar en la Universidad Europea.
Becas de la Universidad Europea.
Becas Oficiales.


Salidas profesionales:

Direction and Management of companies dedicated specifically to sports: sports institutions, clubs, fitness centers, specialized management areas within this industry
Sports Management.
Training of executives in the world of sports.

Profesorado:

Dr. D. Pablo Burillo Naranjo
Doctor in Sports Sciences. MBA in Sports Management

D. Rafael de los Santos
Director del departamento de New Media del Real Madrid

D. Edouard Legendre
Director de Planificación Estratégica de la agencia Geometry Global, parte del grupo Ogilvy

D. Ramiro Lahera
Director General de Tactika Trail

Start date: 29 Oct. 2018

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MODULE I. GENERAL MANAGER/MANAGEMENT

Economic analysis of the sports industry
Strategic plans. Analysis of the environment y the competition
Business management and economic modules

MODULE II. HUMAN RESOURCES AND MANAGEMENT SKILLS

Personal relationships and team work management Leer más
Coaching. Application to sport environments
Leadership motivator of work groups
Communication skills: public speaking
Emotional intelligence in sport organisations

MODULE III. GETTING STARTED

Strategies for developing a sports business
The business plan and the finance
Developing International sports organisations
Corporate Social responsibility and sport
Social entrepreneurship in sport
Keys to success and failure

MODULE IV. END OF PROGRAM PROJECT/THESIS

Put together and present a final project/thesis.
The work will show off the skills, abilities and knowledge of what you have learnt during the course.Leer menos