Specializing Master Brand Extension en POLI.design Società Consortile a Responsabilità Limitata

Dirigido a:

The Master is aimed at:
Graduates, with a three-year or specialized degree, and Graduates from schools of design, engineering, architecture, economics and commerce, marketing and communication;
Graduates and graduates with professional experience of less than three years also in the field not specifically Licensing. Leer más
For admission purposes, the profile of candidates not attributable to these categories can be assessed by management.

Comentarios:

The Specializing Master Brand Extension examines the variables essential of a Licensing project, examining the increasingly stringent relationships with the activities of Brand Extension, Contract and Merchandising. Today''s areas and activities are interconnected with a common goal: to seek business growth through the enhancement of the brand in all sectors and product sectors.

Goals
The Specializing Master provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.

Lugar de impartición:

in Milano

Profesorado:

Turinetto Marco, Direttore Scientifico
Beltrami Patrizia, Esperto di Comunicazione e Pubblica Relazione
Cavezzali Maurizio, Esperto di Marketing
Piccinno Giovanna, Professore associato
Parvis Francesco, Esperto Empowerment
Kreuzer Susanne, Esperto Trend
Balladore Paolo, Tutor
Zuccarini Grazia, Esperto in Strategia e Marketing
Botti Maurizia, Esperto in Innovation e Ricerca Sviluppo
Mussa Anna, Esperto in Business Plan

Teaching Plan
Start: November 2020
End: December 2021

Leer menos

The proposed training consists of 4 modules which enable students to grasp the necessary issues in order to to engage in the profession of Licensing Manager through the study of information related to the contexts of strategy, planning, communication and distribution.

The didactic approach is of an innovative and interactive nature, as it deals with the themes dealt with in a synergic and transversal way, and correlates them with each other through a sort of "direction". The student will have the opportunity to link different subjects together, putting into practice the different areas of creativity with the partner companies. Leer más

The training topics are crossed among them:
Construction of Value: Merchandising, Brand-Extension, Licensing, Brand-Protection;
Licensing Project: Marketing, Strategy, Communication, Distribution;
Creative Process: Project Architecture, Design, Production, Service.
Traditional lessons alternate with case discussions, meetings with exponents of the business world, exercises and application works:
Company Visit: field activities to enhance the skills acquired in the field;
Project Work: brand-extension project commissioned by partner companies:
Business Game: simulation game in which to experiment strategic skills and collaborative spirit.Leer menos