Bachelor’s Degree in Business Analytics en Madrid en UNIE Universidad

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Become an expert capable of generating business intelligence and analytics through innovative and sustainable data processing, management and analysis.


The increasing digitalization of businesses leads them to handle and store large amounts of customer data. With UNIE’s Bachelor''s Degree in Business Analytics, you’ll learn how to integrate the processing, management and analysis of large amounts of data into the management of a business in order to improve its performance. Leer más

You’ll be able to identify the digitalization needs of an organization and develop strategies for its sustainable and ethical growth. You’ll also be able to create and manage digital businesses by analysing data and designing automation processes.

By the time you leave you’ll understand and be capable of working in a new business reality. One in which data and its proper management play a fundamental role.


In the first year you’ll learn the basics of computer science, statistics and business. You’ll acquire the skills needed to work your way through the degree program, taking courses such as Descriptive Statistics, Fundamentals of Business Management and Administration, and Business Communication. You’ll also begin to learn the fundamental concepts of Big Data.

In the second year, as well as gaining a deeper understanding of data analytics, you’ll come into contact with computer science and programming and become familiar with fundamental languages for data processing and analytics.

In the third year you’ll develop the competencies you need to study AI tools applied to data processing, while also learning about digital security and big data visualization, and how to use text mining and social media in a business context. You’ll also continue to broaden your knowledge and understanding of the business world with courses on taxation, finance, leadership and team management, sustainability, and business ethics.

During the final year you’ll complete your studies with professionally oriented courses (such as Digital Business Workshop and Communication in Digital Environments) as well as the elective courses of your choice (IT, marketing, statistics, or finance).


Bachelor’s Degree in Business Analytics:

• Creating Value
You’ll understand and work in the new business reality that data science needs.

• Progress
Highly practical program, geared towards making you the professional the market demands.

• 100% employability
Demand for Big Data professionals is currently outstripping supply.

• Working professionals
More than 80% of our instructors are in direct contact with the profession.

• In addition to your degree
You’ll also receive a Transmedia Creative Communication certificate to go with your degree.

• Official degree
Favourably assessed by Fundación para el Conocimiento madri+d.

Lugar de impartición:

en Madrid

Titulación que se obtiene:

Bachelor’s Degree in Business Analytics

September 2025

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Firts Year:

- Introduction to Big Data
- Fundamentals of Business Administration
- Algebra
- Marketing fundamentals
- Descriptive Statistics
- Microeconomics
- Probability Theory
- Business Communication
- Business English
- Mathematical Analysis


Second Year:

- Big Data Storage ToolsBusiness Creation and Management Leer más
- Programming basics
- Data SourcesDigital MarketingData Mining IObject Oriented Programming
- Business LawAccounting
- Macroeconomics


Third Year:

- Sustainability and Digital Ethics
- Leadership and Team Management
- Data Mining II
- Financial Mathematics
- Digital Security
- Artificial Intelligence
- Financial Management
- Business Taxation
- Big Data Visualization
- Text Mining and Social Networks


Fourth Year:

- Digital Business Workshop
- Business Intelligence
- Communication in Digital Environments
- Required Elective 1
- Required Elective 2
- Required Elective 3
- Required Elective 4
- Internship
- Final Degree ProjectLeer menos