Master of Science in Business and Strategic Management in Barcelona en ESERP Barcelona

Dirigido a:

University degree.

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Why study the Master of Science in Business and Strategic Management?

Would you like to manage the different areas of a company? Thanks to the Master of Science in Business and Strategic Management in Barcelona, this can become a reality. And not only will you learn from the best professionals, but you will also receive recognition from ESERP and the University of Vic – Central University of Catalonia.

The studies are taught entirely in English, the language used worldwide in business, which will give you a leg up when entering the job market.

By studying this Master’s Degree, you will acquire managerial skills that will allow you to manage everything from the company’s strategies to financial details. You will also learn how to evaluate companies in order to conduct negotiations, as well as how to act in the event of an economic crisis within the company.

But that’s not all, you will also be trained in market internationalisation, being able to apply this knowledge to the benefit of the company you work for. And not to mention the study of technological innovations, something that is currently so important in all business areas.

Lugar de impartición:

en Barcelona

Profesorado:

Professors
Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme

Titulación que se obtiene:

- Master of Leer más Science in Business and Strategic Management

START
October

SCHEDULE
Morning session: Tuesday and Thursday from 10:00h to 13:00h
Afternoon session: Tuesday and Thursday from 19:00h to 21:45h
Complementary activities from Monday to Friday in the afternoon

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60 ECTS (European Credit Transfer System)

FINANCIAL MANAGEMENT: MANAGEMENT STRATEGY AND VALUE CREATION.
Financial statements. Profitability, measure of business success.
Budget preparation, control and review.
Cost systems. Contribution Margin.

RISK MANAGEMENT.
Risk Management. Solvency and liquidity.
Commercial risk: Credit management. Leer más
Business risk: Mapping.

LEGAL AND FISCAL FRAMEWORK FOR A COMPANY’S ACTIVITIES.
Businesses and corporations: legal framework.
Fiscal planning.
Management’s legal and commercial responsibility.

COMPANY POLICY AND GENERAL MANAGEMENT. ORGANISATION AND STRATEGY.
Nature and progress of organisational thought.
Organisational structure.
Business development. Virtual organisation and growth models.

THE ROLE OF HUMAN RESOURCES IN THE COMPANY.
Corporate culture and talent management.
Selection and remuneration systems.
Human Resource Management.

EXECUTIVE SKILLS. LEADERSHIP AND MOTIVATION. TEAM MANAGEMENT.
Leadership and management styles.
Mentoring & Empowerment.
Leadership and knowledge management.

COOPERATION AND CONFLICT RESOLUTION. COMPANY ETHICS AND CSR.
Collective bargaining and negotiation techniques. Trade Unions.
Communication and conflict resolution.
Analysis of situations of uncertainty.
Business Code of Ethics and Corporate Social Responsibility. Business Social Action.

COMPANY MARKETING AND COMMERCIAL MANAGEMENT.
Marketing strategy and styles.
Consumer analysis. Market positioning.
Structure and function of the sales network: planning and achieving objectives.
Commercial Plan. Strategy and implementation.

MARKETING STRATEGIES. DIGITAL MARKETING.
The brand. Meaning, concept and evolution.
Plan of strategic and operational marketing. CRM.
Digital Marketing Concepts. Website optimization.
Social Media. Corporate image.

GLOBALIZATION AND INTERNATIONALIZATION OF MARKETS.
Competitive mechanisms of international markets.
Analysis of international markets. Geopolitical risk.
Internationalization process of a company.
Internationalization of marketing in the global economy.

OPERATIONS MANAGEMENT AND THE ROLE OF PURCHASING. SUPPLY CHAIN.
Optimal order management.
Supply chain optimisation.
Internationalisation, outsourcing in services and goods.

QUALITY MANAGEMENT. INNOVATION MANAGEMENT.
Quality and excellence. Customer loyalty.
Analysis, measurement and quality control. Improvement plan.
Strategy and management of technological innovation.

MT – MASTER’S THESIS


(*) CURRICULUM CONTENT, ITS PROGRAMMING AND MATERIALS MAY BE MODIFIED SLIGHTLY DUE TO CHANGES IN ACADEMIC PLANNING.

(*) THE ORDER OF THE MODULES IS INDICATIVE BASED ON THE SCHEDULING OF THE MASTER’S DEGREE.


ESERP ALUMNI

After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.Leer menos