Specializing Master in Design for Kids & Toys en POLI.design Società Consortile a Responsabilità Limitata

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The Specializing Master is for candidates with a Laurea (equivalent to Bachelor of Science) or Laurea Magistrale/Specialistica (equivalent to Master of Science) in Engineering, Architecture, Industrial Design, Economics, Communication Sciences, Science of Education. For foreign applicants, equivalent academic qualifications will be considered in the related study systems.

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The Specializing Master in Design for Kids & Toys is organized in partnership with Assogiocattoli, which represents Italian manufacturers and distributors working in this industry. Leer más

Italy generally excels in design (that means culture, method and practice of project and production) in several fields like fashion, food and creativity applied to multiple activities, but in the toy and childcare productions Italian design has yet to play a key role in building a recognizable identity.
The "Design System" and "System of Enterprise", shows significant episodes but certainly not a coherent and recognizable oversight in children''s products, in furniture for children, in the game and in the toy sector. From this scenario it comes a need in poly-technical and multi-skill training. Designers and, in particular, strategic designers have the role of create scenarios understanding the many aspects and skills that compose the system.
Goals

The Specializing Master in Design for Kids & Toys aims to train, in terms of content and method,a new generation of designers able to manage complex design processes in the world of products and services for kids.

The didactic objective is to provide methods and tools to coordinate very different skills from each other and move safely between concrete constraints, such as security and law, and abstract goals such as cultural, cognitive, educational, recreational and ethical.
At the end of the Master students will have design and process skills, useful to manage highly complex Product Systems typical of all the sectors that have the child as a reference user.

Design a toy or a product/service for children needs the skills to design the whole system of artefacts, around the child and for products and services. Too often actually products for children have been interpreted as the declination of pre-existing goods, overloaded with signs, functions and colours inserted in a deliberately redundant packaging, or the unmediated reproduction of an adult object. Today technology offers interesting opportunities but often it is not a vehicle of qualified contents able to generate new ways of playing, learning and socializing or stimulating creativity and imagination, but more often it is a self-referential and not suitable for children component. The Master aims to train professionals able to exploit all the potentials and opportunities of technology and markets, putting the child at the center of any design process and innovation.

Job description and final assessment

Master in Design for Kids & Toys has three types of employment opportunities:

freelance professionals and consultants able of thinking, developing and managing product service system projects and educational activities (training, laboratories, workshops etc.);
startuppers able of giving life to new businesses within offering for kids by taking cross-cutting opportunities in different sectors and areas (from technology to services);
positions in research and development offices, technical office, marketing and communication of companies, agencies and institutions that have business related to the child system.

Positions in retail specialized in the child system.

Lugar de impartición:

in Milano

Profesorado:

Directors

Francesco Zurlo - Docente di Design Strategico, Scuola del Design, Politecnico di Milano
Luca Fois - Docente di Comunicazione, Scuola del Design, Politecnico di Milano
Arianna Vignati - Docente di Product Design, Scuola del Design, Politecnico di Milano

Titulación que se obtiene:

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in “Design for Kids and Toys” from Politecnico di Milano.

The Specializing Master grants 60 credits, equivalent to 60 ECTS.Leer menos

MOD 1_DESIGN STRATEGIC FOR KIDS & TOYS
user centered design;
ethnography as an approach to meta design research;
the strategic approach to innovation in the toy sector;
strategic design and design process;
the sustainable approach to innovation strategies in the toy industry;
from the product to the system produced in the toy. Leer más

MOD 2_ HISTORY OF DESIGN FOR KIDS AND TOYS
evolutionary stages of the relationship between design and childhood;
theories, experiences and cases from the product to the laboratories;
New game modes: VideoGames, are not toys, but children and adults play, ethics and regulations, potentials and problems, new jobs.

MOD 3_ BUSINESS, SECTOR AND MARKETS
the national and international system of companies in the toy and children's products sector;
the transversal sectors (materials and technologies);
toys for indoor and outdoor use;
the national, European and international market;
licensing between content and communication, Assogiocattoli and its system of associated companies;
market trends and niches.

MOD 4_ TECHNOLOGIES AND MATERIALS
traditional technologies;
innovative technologies;
traditional materials (wood, plastic materials etc.);
innovative materials and new innovation scenarios;
relationship between analog and digital.

MOD 5_ REGULATIONS AND SECURITY
toy safety and the new Directive 2009/48 / EC;
essential safety requirements and harmonized technical standards;
markings and warnings;
international regulations.

MOD 6_ PEDAGOGY, PSYCHOLOGY, COGNITIVE ERGONOMICS
the child and the perception of color;
the game and the child: mental and emotional development;
physical ergonomics and cognitive ergonomics; role of neuroscience
workshops for children, entertainment and training, from play to experience, from creativity to the project, adults and children, analog and digital, tradition and innovation: new skills for a growing sector.

MOD 7_ COMMUNICATION AND DISTRIBUTION
communicate the project;
communication tools and strategies for kids;
distribution and retail channels, scenarios for new distribution;
gamification and new professions, communication and service as components of the product system.Leer menos