Specializing Master in Planning Culture en POLI.design Società Consortile a Responsabilità Limitata

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The Planning Culture Specializing Master is aimed Italian and foreign college graduates interested in developing specific know-how for conceiving and designing culture and art events. Such knowledge transfer is assured by continuous rapport with university professors and professional experts from ALMED, Università Cattolica Alta Scuola in Media, Comunicazione e Spettacolo and from POLI.design, Politecnico di Milano, whose experience of excellence in training for this field is rooted on both accounts in a solid tradition of several years. Curricular content covers the entire lifecycle of a cultural event, from concept to project management and from logistical organization to marketing and public relations.

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The Planning Culture Specializing Master extends the experience of the Master Eventi D''Arte, an initiative of the Università Cattolica Facoltà di Lettere e Filosofia, under the aegis of its Alta Scuola in Media, Comunicazione e Spettacolo, organized jointly with POLI.design, Politecnico di Milano. Leer más

Planning Culture, Progettare Cultura in Italian, trains professionals whose expertise will enable them to plan cultural events, such as exhibitions, installations, and public art projects, with a special eye to the visual arts, multimedia, and their relationship to the geographic area. Every cultural project is a complex system involving a series of players who take part in staging it: from the curator to the project manager, from the designer to those who take care of communication, fundraising and sponsorship, as well as the organizations hosting the project. Interaction and discussion among the various professionals who work together, each starting from a particular set of skills and point of view, help lend meaning and form to the cultural project.

Goals
One of the Specializing Master main goals is to teach how to plan and choreograph the moves needed to build a coordinated cultural event that can use today’s language to explain complex disciplines and values, reaching out to a broad audience. In order for that to occur, the project requires both a solid grounding in the humanities to frame it in its historical and conceptual itinerary, which is the province of the faculty from the Università Cattolica Facoltà di Lettere e Filosofia (School of Literature and Philosophy), and the design input that gives sensory shape to the audience’s experience of the installation, which is brought by the faculty from the Politecnico di Milano Design School.
Training is based on continuous dialogue with industry professionals and on constant practice to transmit the skills needed to build a cultural project. During the Master methods and tools for the design and project management intertwine, to provide updated models of creation and management of cultural interventions.
The curriculum is made up of 432 classroom hours (including 336 course hours, 96 hours of seminar and project work, i.e. supervised design tasks), 400 hours of fieldwork internship, and 668 hours of independent study and preparation for the final design project, in which an actual client submits a professional brief to the students. These learning modules allow Master’s students to gain a deeper understanding of the theory and practice of designing, managing, and publicizing art and culture events by recreating the very dynamics of real-world project work.

Professional Outcomes
This Specializing Master provides students the professional qualifications for:

project manager for cultural events held by public or private organizations,
cultural planning manager for territorial development at local government agencies and public institutions,
consultant for public relations strategies based on art events,
independent curator.

Lugar de impartición:

in Milano

Profesorado:

Scientific Direction
Marina Parente (Politecnico di Milano), Elena Di Raddo (Università Cattolica)

Faculty:

Anna Adriani (illycaffè, Trieste)
Cristina Baldacci (Storico dell’arte, Milano)
Silvia Barbieri (FutureBrand, Milano)
Alessandro Borchini (Teatro Regio, Parma)
Giampiero Bosoni (Politecnico di Milano)
Elisa Bortoluzzi Dubach (Consulente di sponsoring e fundraising)
Rita Capurro (Politecnico di Milano)
Roberta Carpani (Università Cattolica)
Anna Clerici (Consulente di marketing strategico, Milano)

Titulación que se obtiene:

Upon completion of all courses in the curriculum and the final examination, students are awarded a Specializing Master Diploma in Planning Culture: Designer of art, culture and Design Projects for Enterprises, Cities, and Communities, issued jointly by Università Cattolica and Politecnico di Milano. The Specializing Master grants 60 CFU, equivalent to 60 ECTS.

The Specializing Master will begin in November 2020 and will end in November 2021.

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Learning Modules (30 credits total)
Taught by ALMED - Università Cattolica:

Conceiving of Cultural Projects
Contemporary Art and Visual Culture
Cultural businesses and access to finance
Taught by POLI.design - Politecnico di Milano:

Design and design thinking
Design for Local Development
Communication, new media and digital technologies Leer más
Seminars (10 credits total)

Art interventions and processes of urban transformation
Cultural tourism and identity of places
Entrepreneurship and cultural innovation
Budget and sustainability
Fundraising and sponsorship
Elements of Contemporary Aesthetics
Media Theory
Visual culture
Museology
Legislation of Cultural Heritage
Exhibition design
Visual design
Media relations
Team building
Open Lectures
Project work (8 credits total)

Project work - Midterm
Project work – Final Exam
Internship
At the end of the path there is a period of curricular internship of three months, to include the student in the real context of policy design, management and communication of cultural projects. The choice of internship for each student will be gauged on the basis of individual training profile and projects underway at enterprises and agencies available to take on interns.Leer menos